Our Difference

When Coach wanted a better oatmeal that wasn't soggy and pasty, he went back to the basics. Starting with whole grain oats, called groats, he and his wife Bonnie experimented with toasting, grinding and cooking their own oatmeal. When friends tried Coach's oatmeal, they didn't want to go back to regular oatmeal again, and Coach's Oats was born!

What makes Coach's Oats so good? It's all part of a process that is so different from other oatmeal, it's patented!

First, let's learn a little about other kinds of oatmeal:


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Steel cut oats are groats cut with rotating steel blades. During this process, each groat is cut into a few small pieces, resulting in oatmeal. Cooking steel cut oats usually takes 30 minutes or more

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Rolled oats are literally rolled flat. They are cut like steel cut oats and then steamed and placed between two large rollers and pressed into the familiar round, flat shape. Rolled oats can cook more quickly than cut oats, but they lose their nutty texture and natural flavor

So what about Coach's Oats?

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Coach's Oats are prepared in an entirely new way. The groats are toasted to bring the natural sugars to the surface of the oat, then cracked into small pieces. This patented Cracked n' Toasted™ process means that Coach's Oats is never mushy, always naturally delicious and cooks in just five minutes

That's the Coach's Oats difference!

 

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