Our Difference
When Coach wanted a better oatmeal that wasn't soggy and pasty,
he went back to the basics. Starting with whole grain oats, called groats, he
and his wife Bonnie experimented with toasting, grinding and cooking their own
oatmeal. When friends tried Coach's oatmeal, they didn't want to go back to regular
oatmeal again, and Coach's Oats was born!
What makes Coach's Oats so good? It's all part of a process
that is so different from other oatmeal, it's patented!
First, let's learn a little about other kinds of oatmeal:

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photo to enlarge |
Steel
cut oats are groats cut with rotating steel blades.
During this process, each groat is cut into a few small pieces,
resulting in oatmeal. Cooking steel cut oats usually takes 30 minutes
or more. |

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photo to enlarge |
Rolled oats
are literally rolled flat. They are cut like steel cut oats and
then steamed and placed between two large rollers and pressed into
the familiar round, flat shape. Rolled oats can cook more quickly
than cut oats, but they lose their nutty texture and natural flavor.
So what about Coach's Oats? |

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photo to enlarge |
Coach's
Oats are prepared in an entirely new way. The groats
are toasted to bring the natural sugars to the surface of the oat,
then cracked into small pieces. This patented Cracked n' Toasted™
process means that Coach's Oats is never mushy, always naturally
delicious and cooks in just five minutes.
That's the Coach's Oats difference! |